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Advertising disclosure

The rules that keep commercial relationships visible and separate from permit conclusions, government navigation, and corrections.

EffectiveSeptember 5, 2026Last reviewedSeptember 5, 2026StatusPublished policy

01

Editorial decisions remain independent

Advertisers, sponsors, contractors, manufacturers, software vendors, affiliates, and business partners do not control our permit conclusions, source selection, wording of exemptions, jurisdiction assignments, verification dates, or correction decisions.

Editorial staff must be able to publish an unfavorable fact, reject a claim, remove a page, or correct an error without commercial approval. Compensation cannot purchase a government-like status or a claim that a provider is required for a permit.

02

Clear and prominent labels

Commercial content will use direct labels such as “Advertisement,” “Sponsored,” or “Paid placement.” A label must appear where the reader encounters the promotion and before the reader clicks, submits information, or treats it as an editorial recommendation.

We will not rely on vague labels, color alone, a logo without explanation, or a disclosure hidden at the bottom of a page. The label and visual treatment must remain understandable on desktop, mobile, shared links, and any republished format.

03

Separation from government navigation

An advertisement may not imitate an official application button, inspection notice, fee demand, government seal, department alert, or permit-status message. It may not be placed or styled in a way that creates a reasonable impression that the advertiser is the issuing authority.

Official links and commercial links must remain distinguishable by label, context, and destination. When a user needs to apply or confirm a requirement, the government path is presented as the official path regardless of commercial relationships.

06

Rankings, directories, and leads

Any paid provider position will be labeled and separated from an editorial or neutral directory order. A business may not buy an unlabeled top ranking or a statement that it is approved by a government unless that claim is independently verifiable and accurately scoped.

Before any lead form is introduced, the page must identify who will receive the information, why it is collected, and whether compensation is involved. Consent to contact must not be bundled with access to an official permit link.

07

Advertising and privacy

Permit Answers does not currently use behavioral advertising cookies or sell or share personal information for cross-context behavioral advertising. If advertising technology changes the data we collect or disclose, the Privacy policy and relevant controls must be updated before launch.

Sensitive project details, uploaded plans, government identifiers, and private permit records will not be provided to an advertiser merely because its services relate to the project category.

08

Advertiser standards

We may reject or remove advertising that is deceptive, unsafe, discriminatory, unlawful, impersonates a government, misrepresents licensing or approval, exploits an emergency, or conflicts with the purpose of helping users reach accurate permit information.

Acceptance of an advertisement does not mean we endorse the advertiser. Advertisers remain responsible for their claims, landing pages, products, services, and compliance with applicable law.

09

Questions or complaints

If commercial content appears unlabeled, resembles a government control, makes a misleading permit claim, or seems to affect editorial guidance, send the page URL and a screenshot or description through the contact page.

Advertising complaints are reviewed independently from sales relationships. A material disclosure failure may result in correction, relabeling, removal, or suspension of the placement.